HappyHappyDonut

This month's issue of Harvard Business Review features a blogger at the heart of its case study. Nicknamed Glove Girl, and uknown to the highers–up at the company, she uses her blog to revolutionize the marketing of old model anti–septic gloves, while simultaneously cutting the legs out from under the new glove product that is about to be launched. Should the CEO fire her or promote her? I voted to keep her.

Following in the steps of that chick who hocked Dr Pepper (or was it another product?) on her blog, I would be surprised to see if I was suddenly minting more Mac PowerBook–using, VW–driving, Fido subscribers. OK, CFD doesn't count.

As for the NY Times, it asks whether the delete key has a role in a blog. I would expand on that idea to the concept of whether the publish/draft checkbox has a role in a blog. To which I say a hearty yes. For it, empowers one along the lines of Orwell in 1984. "Who controls the past controls the future. Who controls the present controls the past." Used here to good effect. Though my mind control experiments are wanting. 'Nuff said.

Confused ? I am.